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Professionals in digital marketing are in high demand. More and more companies today move away from print advertisements and prefer digital media, such as social media, mobile apps and ads, and digital analytics. If you’re interested in a digital marketing career, you may want to know about a digital marketing specialist salary. The digital marketing industry is relatively new, but with the rise of social media marketing and search engine optimization digital marketing skills are intensely valuable, and digital marketing managers earn an excellent salary.
Who Are Digital Marketing Specialists?
Digital marketing professionals work to launch effective online marketing strategies and translate the business goals of companies into successful marketing campaigns. They know how to evaluate the needs of the consumer market and how and where to gain knowledge about consumer demands and trends. Specialists in digital marketing are responsible for developing the strategy that companies use for marketing their products online. Here is the list of skills needed to be a successful digital marketing specialist:
- Excellent creative and presentation skills
- Knowing the basics of marketing
- Know how to plan, develop, and implement a marketing strategy
- Know the current marketing trends and news
- Knowledge of the marketing areas, including SEO optimization, email marketing, content marketing, social media, etc.)
- Ability to develop a social presence
Many people consider becoming a specialist in this industry because of a high digital marketing salary. Here is what you need to know about digital marketing salaries, including digital marketing manager salary.
What Does a Digital Marketer Do?
A Digital Marketer is responsible for creating and executing a digital marketing strategy. This means they are responsible for creating and overseeing digital marketing campaigns, deciding which channels to target, analyzing the return of investment of each campaign, and tracking and optimizing campaign performance. Their duties may also include researching and creating content, utilizing SEO tactics, managing social media accounts, creating and managing email campaigns, and running pay-per-click (PPC) campaigns.
Are Digital Marketers in Demand?
Yes, digital marketers are in demand, primarily due to the increase in digital technology use among consumers. With more and more customers looking online for goods and services, organizations have realized the importance of developing successful digital strategies to remain competitive in the market. As a result, digital marketers are needed to develop and execute those strategies, as well as track and measure their success.
Salary For Digital Marketing: What Is Important To Know?
The salary for digital marketing specialists in 2020 is between $40K and $97K per year. But the salary for a digital marketing role depends on what you do. A entry level digital marketer doing search engine marketing may make less than the national average for a social media manager, but a successful consultant with their own business and technical skills in advanced digital marketing strategies can make six figures easily.
Here is the overview of digital marketers salary per job title:
- Junior Digital Marketer salary with no experience – $40k per year
- Salary for digital marketing specialists (from 5 to 9 years of experience) – $55K per year
- Digital marketing manager salary (10+ years of professional experience) – $97K per year
- Director of Digital Marketing salary earn an average salary of $178,038 per year
- Digital marketing salary of freelancers – the hourly rate is between $50 and $200
It is important to understand that not all digital marketing positions are equal. Digital marketers with a wide range of skills and rich professional experience work in manager positions, and therefore their salary in digital marketing is higher. In addition to your average base salary, additional pay may include profit sharing or benefits. So the salaries collected in total pay can be much higher than the number on paper. Different companies also offer incentives for taking online courses, like learning to use Google analytics to improve a website’s traffic.
What Is The Difference In Digital Marketing Salary For Specialists With a Bachelors vs. Masters?
A digital marketer salary also depends on the level of education. For example, salaries in digital marketing for specialists with a Master’s degree are higher than for professionals with a Bachelor’s degree. A Masters in digital marketing salary in this field is approximately $70K. A starting digital marketing degree salary for specialists with a Bachelor’s degree is $49K. Therefore the individuals who want to have more job opportunities and keep growing as professionals are recommended to pursue MA in Digital Marketing or MSc in Digital Marketing, or go even further and obtain MBA in digital marketing. There are many opportunities for digital marketers with a certificate as well, but less pay.
What Is a Digital Marketing Manager Salary?
There are many different positions in digital marketing, and one of the most desirable ones is a digital marketing manager. It is a professional with at least 10 years of experience in the digital marketing field, who is responsible for the growth of the company’s online presence through different online channels – both paid and free. They also strategize, supervise, and perform all kinds of promotions by utilizing different types of digital technologies. Digital marketing managers can work in-house, as freelancers or marketing consultants.
A digital marketer’s salary is relatively higher than the salaries of other specialists in this industry. Currently, the average digital marketer salary in the United States is over $96K per year (which is over $45 per hour) with a range between $83K – $119K. However, digital marketing manager salaries also depend on a variety of factors, including years of experience, education level, company, and location. The highest digital marketing manager salaries are in technology and health care companies. Digital marketing managers also have pretty good digital marketing salaries in such industries as telecommunication, retail, and media. The lowest average salary for digital marketing jobs by industry is in education.
In terms of location, the highest digital marketing salaries are in three states – New Jersey, California, and New York. That is where the majority of the biggest digital marketing companies are located. The cities with the best digital marketing salaries for marketing managers are San Francisco CA, Hoboken NJ, and New York City. And a digital marketing salary Colorado is also above the national average.
What Are Other Sources for a High Salary in Digital Marketing?
A marketing major can make a great salary. The average salary for this major is between $50,000 and $80,000 annually. A digital marketing expert salary can range from $75,000 to $102,000 yearly, while a director of digital marketing can make upwards of $103,000 per year. Even though a digital marketing degree salary is attractive, it is not the only way for marketers to earn their income and enjoy their high salaries in digital marketing.
Internet Marketing Jobs
Internet Marketing is also a great way to make money depending on the strategies and techniques used. All online advertising of goods and services is part of internet marketing. Selling services and products also require digital marketing experience and skills. Marketers who decide to make money by selling are not limited by a prevailing digital marketer salary because their salary in digital marketing depends on the efforts they put out and the effectiveness of the strategies they use. It’s one of the best jobs for the future.
Obtaining an advertising degree is a great way to jump-start a career in the marketing and communications field. With an advertising degree, one can pursue various advertising jobs such as public relations specialist and entry level advertising. Advertising majors can expect to make an average annual salary of $50,000.
Below are other occupations with job duties that are similar to those in marketing.
- 25 Best Value Online Digital Marketing Master’s
- Top 25 Best Value Online Digital Marketing Bachelor’s
- Top 25 Best Value Online Digital Marketing Certificates
Aya Andrews is a passionate educator and mother of two, with a diverse background that has shaped her approach to teaching and learning. Born in Metro Manila, she now calls San Diego home and is proud to be a Filipino-American. Aya earned her Masters degree in Education from San Diego State University, where she focused on developing innovative teaching methods to engage and inspire students.
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