The tech industry has played a major role in democratizing the job market – rather than valuing degrees, many tech employers only care whether you can do the job or not.

Digital marketing jobs are no different. But a certificate in digital marketing is a valuable way to make yourself stand out on the job market. There are many different ways for you to choose a digital marketing certificate. Many make their choice by choosing a school that they want to attend. Others choose based on the content of the program and what resources and skills are taught. You can also use a combination of both. 

Making an informed decision means weighing all the factors and choosing the one that offers you the most benefits for your money. Some programs may even offer an intern or apprenticeship position. This will provide hands-on experience in addition to the education you receive in the classroom. You may also be able to find an online digital marketing program that offers a certificate upon completion.

How We Ranked the Best Online Digital Marketing Certificate Programs 

Modern students care more about return on investment than name recognition or branding. That’s why Value Colleges editors have ranked the best online digital marketing certificate programs according to factors that help students feel confident that their time and money will pay off.  All certificates come from an accredited, reputable institution, ranked according to a combination of cost, reputation, and salary expectations. 

1. Duke University

Duke University offers one of the best online Digital Marketing certificate programs in the country. Students are taught business ethics as well as how to effectively manage all channels of digital marketing. This includes social media, emails, websites, and blogs. With this Digital Media and Marketing Certificate, you will be able to seek out new opportunities knowing you have the necessary skills to take on the job and be successful.

Duke University is one of the most prestigious in the country when it comes to certificate and degree programs in advanced technology and marketing. Students who enroll at Duke know they will be receiving an award-winning education that ranks at the highest level in the country. The university works diligently to hire the best faculty members so that students receive an education they can be proud of. Once the student earns their certificate in Digital Marketing, they can look forward to a brighter, more rewarding future.

Program: Digital Media and Marketing Certificate

Duke University

2. Harvard University

One of the best online Digital Marketing certificate programs can be found at Harvard University. The field of digital marketing is constantly evolving requiring new skills and the ability to work with advanced technological programs. This involves being able to use every form of digital marketing to its fullest advantage. A Marketing Management and Digital Strategy Certificate from Harvard will assist a student in staying up to speed with their peers when it comes to technology and digital marketing.

Harvard University Extension School is one of the oldest and most well-respected schools in the world. It has been a leader in education almost since it was established in 1835. Each course of study is well-researched to provide the most up-to-date information possible so that students can enter the workforce prepared to take on any position they choose. The goal of Harvard University Extension School is to exceed the standards of expectation of every student they serve.

Program: Marketing Management and Digital Strategy Certificate

Harvard University

3. University of Virginia

The University of Virginia provides students with one of the best online digital marketing certificate programs on the East Coast. This advanced certificate provides additional skills that are needed to advance up the ranks in the digital marketing field. Managing social media, emails, blogs, and websites is just the beginning. Students who earn the Graduate Digital Marketing Certificate are able to take on more responsibility and move ahead on their career path at a much faster rate.

The University of Virginia offers affordable digital marketing certificate programs that can be completed online or in the classroom. The university offers financial programs that make it easy for students to earn their certificate or degree. The School of Continuing and Professional Studies makes it easy for students to achieve all of their education as well as their career goals. This provides them with both job security and the opportunity for financial stability. Once a student receives their certificate, they can choose to go out on their own or find work with the company of their choice.

Program: Graduate Digital Marketing Certificate 

University of Virginia

4. University of Illinois

With one of the best online digital marketing certificate programs in the Midwest, the University of Illinois is one of the most respected institutes of higher learning in the United States. The skills introduced through the online certificate program are designed to teach students how to be proficient when working with websites, social media, direct marketing, emails, and other digital channels. Earning a Digital Marketing certificate from the University of Illinois provides the students with the credentials they need to move on to the next phase of their careers.

The University of Illinois has multiple campuses for students to choose from. Throughout the Midwest, the university is one of the most sought-after schools for online digital marketing certificate courses. Only the most professional faculty members are chosen to teach the degree and certificate programs offered by the university. Students can rely on faculty members for both instruction and guidance as they embark on their career in digital marketing. With their certificate in hand, they can rest assured, they have the skills they need to achieve their goals.

Program: Digital Marketing Certificate

University of Illinois

5. UNC Chapel Hill

If you are looking for one of the best online Digital Marketing certificate programs, UNC-Chapel Hill should be your first stop. Students who enroll in the certificate program are able to learn new marketing strategies they can use to take advantage of social media, emails, websites, and blogs. With this additional knowledge, they can surpass their competitors and increase the brand presence of whatever company they are working for. The Digital Marketing Bootcamp offered by UNC-Chapel Hill provides everything the student needs to enhance their marketing skills.

UNC-Chapel Hill boasts an impressive lineup of online courses when it comes to digital marketing and other business courses. The university is well-respected both for is academic excellence as well as the quality and professionalism displayed by its staff and faculty. The university offers courses that exceed the expectations of the industry as well as the students who enroll. Students who complete the digital marketing Bootcamp program are well-prepared and ready to take the next step on their career path.

Program: Digital Marketing Bootcamp

UNC-Chapel Hill

6. University of Pennsylvania

The Wharton School of the University of Pennsylvania offers one of the best online Digital Marketing certificate programs available in the state and beyond. While earning the certificate, the student will be taught the latest technology that is being used to successfully market brands and ideas across all digital channels. Students will be given the opportunity to use their skills in real-life settings to better understand the role digital marketing plays in today’s high-tech world. Enrolling in the Digital Marketing certificate program allows the student an opportunity for growth and advancement they can rely on.

For over 140 years, the Wharton School of the University of Pennsylvania has been providing quality educational programs for business students. The online platform the school offers is available to students across the globe who are interested in achieving their goals as digital marketing professionals. With the help of the Wharton School, many are not only achieving their career goals, but they are also learning how to work for themselves, creating the job path they have always wanted.

Program: Digital Marketing Certificate Program 

University of Pennsylvania

7. Cornell University

Cornell University offers students an opportunity to enroll in one of the best online digital marketing certificate programs in the country. By enrolling in this unique program, students learn how to effectively utilize all digital channels in which they can build their brand and improve marketing strategies. The skills offered by the course will allow the person the flexibility they need to use whatever tools are necessary when completing digital marketing tasks. A Digital Marketing certificate is well worth the time and effort it takes to earn it through Cornell University.

Cornell University is extremely diverse and takes great pride in providing each student with the highest quality of education. As one of the most well-respected universities in the United States, Cornell has a long-standing history of hiring the best faculty members and providing educational materials that are second to none. Graduates who leave the university with a digital marketing certificate will be able to pursue their chosen career with the credentials they need to achieve all of their goals.

Program: Digital Marketing Certificate

8. University of Georgia

The University of Georgia can provide students with one of the best online digital marketing certificate programs in the southeastern United States. The courses include detailed information on how to become proficient with all types of digital marketing channels. This includes running a website, writing blogs, email marketing, and the best uses for social media. Students are taught the importance of brand presence as well as how to reach larger audiences across digital avenues. With a certificate in Digital Marketing, the student will be ready for new opportunities that will be waiting for them in the future.

The University of Georgia and the Terry College of Business provides executive-level education for students who are ready to move on to the next step in their career. For over two centuries, the university has made a name for itself as one of the most prominent in public education. Its faculty members respected professionals and are always looking for ways in which they can enrich the lives of the students they teach.

Program: Certificate in Digital Marketing 

University of Georgia

9. University of Washington

The University of Washington offers some of the best online digital marketing certificate programs in the Pacific Northwest. Students are given an opportunity to learn about the many different digital channels used in the marketing industry. They are taught how to manage both websites and social media accounts so they reach the largest audience possible. With a certificate in Digital Marketing students can apply and be hired for a large number of positions within the marketing field. They are only limited by the boundaries they set for themselves.

The University of Washington offers students who choose to attend its online programs the highest quality education possible. The university provides itself on offering opportunities to both traditional and non-traditional learners. This gives all students a chance to get the education they deserve. With a certificate in digital marketing in hand, students can work toward moving up in their current position or transition to a new career altogether. The sky is the limit. All they have to do is work to achieve their goals.

Program: Certificate in Digital Marketing 

University of Washington

10. University of California, Los Angeles

If a student is interested in enrolling in one of the best online digital marketing certificate programs in southern California, they can contact the University of California, Los Angeles. Students will be taught how to utilize every advantage of all digital marketing avenues. They will be taught how to maximize the potential of the brand, driving it forward and making it stand out against that of its competitors. By earning a Digital Marketing certificate, a student who is already employed can assist his employer with their marketing needs, keeping them up to date and moving ahead.

The University of California, Los Angeles has a long-standing tradition of providing award-winning curriculum and coursework for its student. It also hires instructors who are proven professionals in their field. This gives students a chance to work with individuals who have experience and can offer insight into the lessons they teach. Each student takes that knowledge and can apply it to their own situations and create their own path to success.

Program: Marketing: Digital Marketing Certificate 

University of California, Los Angeles

11. Case Western Reserve University

Case Western Reserve University is dedicated to offering its students the best online digital marketing certificate programs available. Each program allows students to earn the digital marketing skills they need to manage a variety of digital platforms. They must be able to successfully market their brand on multiple digital channels to ensure that it receives the exposure it needs to thrive. Digital career certificates make it possible for marketers to utilize technologically advanced skills so they can move up the ladder into a supervisory or managerial role.

Established almost 200 years ago, Case Western Reserve University welcomes diversity and believes that everyone deserves a quality education. By enlisting faculty members who have many years of experience, the university is going above and beyond to ensure that each student has everything they need to succeed on their own terms. Every graduate, whether they earn a Digital Career certificate or a full degree, will take away knowledge and skills they will be able to use for many years to come.

Program: Digital Career Certificates

Case Western Reserve University

12. University of Chicago

The University of Chicago provides each student with the best online digital marketing certificate programs to choose from. Students have access to the knowledge and skills they will need to take advantage of all the benefits that digital channels have to offer. They are able to use those skills to create effective marketing strategies across the board. Students who take the initiative to earn a Digital Marketing and Integrated Communications certificate can use their new abilities to further their careers and increase their earning potential.

The University of Chicago is one of the most well-respected schools in the Midwest. The school chooses only the most professional faculty members to assist students in earning their degrees and certifications. Curriculums are chosen that offer the most advanced and up-to-date information possible. After graduation, students are able to pursue their careers and achieve their goals.

Program: Digital Marketing and Integrated Communications Certificate

University of Chicago

13. University of California, Irvine

The University of California, Irvine offers the best online digital marketing certificate programs on the West coast. The certificate programs are designed to teach students how to use digital channels to their fullest advantage. They are able to strengthen a company’s brand, making it more accessible to a larger audience. With a digital marketing and communication certificate, students are capable of completing their education online and going after their career goals.

The University of California Irvine is known for its excellent academic programs that have been developed to provide the latest technology and most up-to-date information possible. Known for its innovation, research, and overall academic achievement, the university’s faculty members are continually striving to provide each student with the guidance they need to succeed as they travel along their chosen career path.

Program: Digital Marketing & Communication

University of California, Irvine

14. University of South Florida

The University of South Florida has one of the best online digital marketing certificate programs in the southeastern United States. This certificate program offers students an opportunity to learn how to effectively use many different digital channels in order to propel their brand forward. This type of marketing allows them to reach a much broader audience than ever before. Completing a Digital Marketing certificate program will continue to open doors for students long after they have graduated.

The University of South Florida strives to assist business students who are trying to further their careers by providing them with exceptional educational opportunities. The university focuses on implementing best practices as well as sound business judgment in each of its students. Faculty members provide insight gained through years of experience and dedication to their craft. Everyone involved works hand in hand to make sure each graduate gets every opportunity to succeed.

Program: Digital Marketing Certificate Program 

15. University of Vermont

Students who are looking for the best online digital marketing certificate programs in New England should start their search with the University of Vermont. The programs offered by the university provide the necessary tools each student will need when it comes to maximizing the marketing potential of every digital resource they have. With a Digital Marketing Fundamentals certificate, graduates are able to accept more responsibility and take on more complex tasks within their current role.

The University of Vermont has an award-winning online platform for students who need to earn their degrees and certification remotely. The university and its instructors work diligently to make sure each student has every advantage, including excellence in academics and professional guidance. Once they have graduated, students can look forward to a long and fulfilling career in which they can showcase their creativity and drive to succeed.

Program: Digital Marketing Fundamentals Certificate 

University of Vermont

16. Southern Methodist University

Southern Methodist University offers the best online digital marketing certificate programs available in the area. A digital marketing program gives students an advantage when it comes to learning how to use every digital channel possible to market their brand and reap the rewards. They are shown ways to use social media, websites, and blogs to boost their business and make their brand easily recognizable. When a graduate earns a Digital Marketing Certificate, they are able to enter the workforce with confidence in their abilities and ready to go to work.

At Southern Methodist University, both faculty members and students work together to create an effective and productive online study environment. Students are given a chance to build a certificate program that meets both the requirements of the industry as well as their own personal needs. The university offers affordable digital marketing certificate programs as well as the opportunity for financial assistance when necessary.

Program: Digital Marketing Certificate

Southern Methodist University

17. University of San Diego

The University of San Diego provides students an opportunity to enroll in the best online digital marketing certificate programs in the state of California. Graduates learn a variety of marketing skills that will give them the advantage offered by using digital platforms. They are taught strategies that allow them to use many different tools to produce a strong and effective brand. Earning a Strategic Online Marketing certificate will give you the tools and resources you need to build a career in the digital marketing field.

The University of San Diego is known as an academic leader when it comes to offering innovative and diverse digital marketing programs both online and in the classroom. Faculty members are chosen based on their professionalism and the level of experience they bring to the table. Students are able to connect with faculty and advisors whenever needed to create the ultimate learning experience that is beneficial for everyone involved.

Program: Strategic Online Marketing Certificate

University of San Diego

18. Oregon State University

Oregon State University strives to offer every student the best online digital marketing certificate programs available in the pacific northwest. Certificates can be earned in a much shorter period of time and provide the necessary skills to manage websites, blogs, and social media accounts. Students are also given a look into marketing strategies and how digital platforms offer new opportunities to expand a brand’s audience. A Digital Marketing certificate can be used to add to the skills already in place and provide additional abilities that will continue to propel the graduate forward.

Oregon State University is considered a leader when it comes to online learning and the use of advanced technology. The university offers many online certificate programs that are designed to provide students with up to date information and knowledge they need to pursue a lucrative career in digital marketing. All of the certificate programs offered by the university can be completed in a few months’ time, making it easy for students to get a head start on their careers.

Program: Digital Marketing Certificate

Oregon State University

19. UMass Lowell

UMass Lowell offers students an opportunity to enroll in one of the best online digital marketing certificate programs in the northeast United States. Graduates who complete the program successfully will be able to utilize multiple digital tools to create a strong, vibrant brand and market it to its fullest potential. If a student chooses to enroll in a Digital Marketing certificate program, they will have several valuable resources at their disposal. Once they have their certificate in hand, they can use what they have learned to build a solid foundation for a strong digital marketing career.

UMass Lowell is a well-known university throughout the eastern seaboard. It offers both excellence in education as well as an online learning environment in which students can thrive. The university chooses faculty members who are committed to their students and willing to go the distance when it comes to making themselves available when they are needed. Graduates leave the programs feeling valued and confident in their abilities.

Program: Digital Marketing Certificate

UMass Lowell

20. Drexel University

Drexel University has one of the best online digital marketing certificate programs available in the state. Students who choose to enroll in these online programs can expect to learn all of the tools and skills they will need to become digital marketing professionals. From websites to social media to writing effective blogs and emails, they will be able to successfully build and market their own brand. Enrolling in a digital marketing certificate program is the first step in building an exciting and very lucrative career.

Drexel University offers the highest possible educational standards and provides a virtual learning environment that is both flexible and interactive. Students and faculty members are able to communicate over a highly effective digital platform. This gives students the time they need to feel secure in what they are learning. After the completion of the certificate program, the student can begin to move forward with their career.

Program: Digital Marketing Certificate Program 

Drexel University

21. University of Wisconsin – Milwaukee

The University of Wisconsin – Milwaukee has some of the best online digital marketing certificate programs available to students in the area. Skills and abilities that are required to be an effective digital marketing professional are included in these certificate programs. Students have access to the latest technology and the most recent information when it comes to marketing trends and strategies. By completing a digital marketing certificate students are well on their to getting the job of their dreams and a wage they can live with.

The University of Wisconsin – Milwaukee offers award-winning curriculum options as well as access to professional faculty members who have years of experience they can draw from. The university offers many resources to its students, allowing them to take full advantage of this online learning opportunity. Graduates complete their program with confidence knowing they are ready to go to work in the field of their choice.

Program: Digital Marketing Certificate

University of Wisconsin – Milwaukee

22. University of Maryland Global Campus

The University of Maryland Global Campus provides the best online digital marketing certificate programs to students across the world. No matter where they are located, students can learn all about digital marketing strategies, including how to use Facebook and other social media platforms to their fullest advantage. With the skills they learn by earning a Facebook Digital Marketing certificate, students will be able to prove themselves as professionals in their field, earning the highest possible wages, and taking on more responsibility.

The University of Maryland Global Campus is known the world over for its award-winning online course programs. Students from all over the world enroll in the university’s programs because of their proficiency and the professionalism shown by each instructor. After earning their Facebook Digital Marketing certificate from the university, students are ready to go to work and take the first steps toward their career goals.

Program: Digital Marketing Certificate

University of Maryland Global Campus

23. Brandman University

Brandman University offers students one of the best online digital marketing certificate programs. These programs are developed so that they include state-of-the-art training tools as well as the most advanced technology possible. Students receive an understanding of how digital platforms work, as well as how to use them to their fullest advantage. With a certificate in Digital Marketing, students can look forward to a very long and productive career. They will only be limited by the boundaries they create for themselves.

Brandman University is well-known throughout Southern California for its advanced curriculums and professional faculty members and instructors. For over 50 years, the university has been striving to provide students with the best educational materials and resources possible. With the addition of an online learning environment, students from across the country are now able to enroll in classes at the university and get the quality education they deserve.

Program: Certificate in Digital Marketing 

Brandman University

24. Community College of Philadelphia

The Community College of Philadelphia provides students with many of the best online digital marketing certificate programs in the area. Each course is developed to provide the necessary skills that are needed to be an effective digital marketing professional. Lessons include how to manage social media, create a strong viable brand, and utilize multiple digital channels at one time for maximum exposure. With a Digital Marketing certificate students are ready to move on to the next phase of their career and have all the tools they will need to be successful.

The Community College of Philadelphia has a track record of being one of the most effective community colleges in the state. The school’s course material has been proven to be effective in offering students the tools they need to succeed in this fast-paced, highly detailed career field. The faculty at the college offers students every advantage to excel by providing them with the guidance they need to succeed.

Program: Digital Marketing Certificate

Community College of Philadelphia

25. University of Toronto

The University of Toronto offers students many of the best online digital marketing certificate programs in the world. Students learn various skills and abilities they will need to function efficiently as digital marketing professionals. Whether it be managing social media or writing effective blogs and emails, students will be able to utilize their talents to their fullest potential by creating powerful brands and marketing strategies. With a certificate in Digital Marketing Management, students are able to advance their careers at a pace they are comfortable with.

The University of Toronto is well-known throughout Ontario for its academic excellence and state of the art technology. The university takes great pride in having faculty members who are professionals in their own right and can offer positive feedback to students as part of the educational process. Graduates are able to take their certificate and pursue the career they have always wanted as a digital marketing professional.

Program: Digital Marketing Management

University of Toronto

How Do I Choose a Digital Marketing Certificate?

If you are unsure of which digital marketing program you should consider, talk to individuals who have completed the course and earned their certificates from different schools. This is the best way to find out firsthand what each school offers in the way of benefits and resources. You can also speak to faculty members who teach the classes. They can offer valuable insight into what courses will help you reach your goals and also provide you with additional options if you choose to continue moving forward with your education.

Before you choose what digital marketing certificate program to enroll in, you need to decide what your goals are. If a certificate is only the beginning of your education, it may give you the motivation to continue to move forward and earn a degree. The certificate will allow you to hire in at an entry-level position and begin to work your way up the ladder while you attend online courses. Online courses provide flexible schedules and an ability to learn on your own time.

What Is the Difference Between a Certificate and a Certification?

While they sound the same a certificate and a certification are two different things. A certificate program allows you to learn the basics of a specific type of coursework. It is a much shorter program, sometimes only lasting six to eight weeks. Depending on the program, it may last an entire semester. Certificate programs are ideal for individuals who have years of experience and are looking to add a few credentials to their list of achievements. While a certificate may not be as prestigious as a degree, it can still be beneficial to those who have already spent years learning in a hands-on environment.

You may get specialized certificates from digital marketing certification courses like:

• social media marketing
• digital marketing strategy
• mobile marketing
• Google analytics
• content marketing
• social media advertising
• search engine marketing
• search engine optimization
• digital marketing analytics
• social media strategy
• digital marketing techniques
• effective digital marketing campaigns
• email marketing strategy

A digital marketing course may train users to work with Google ads, for instance. A digital marketing specialist may get a Google Digital Marketing certificate or Google Analytics Certification.

Earning a digital marketing certification may involve taking a state-issued test to prove that you have sufficient knowledge and understanding of a specific topic or area of study. A good example of this is becoming a certified paralegal. Once the graduate has finished their education, they will need to make an appointment to sit for the state test. In order to take the test, you will have to pay a fee and register so that you can take the exam. Show up on the scheduled day, sit for the test, and wait for the results.

If you pass the state test, you will receive your certification. A certification is similar to a license in that it will allow you to practice or work within your chosen field of study. You will also receive a certificate that looks similar to a diploma that is suitable to be framed and placed on a wall with your other degrees and honors.

There are numerous digital marketing certification programs for digital marketers, but not all of them are useful; some come from certification mills that are just empty credentials. Digital marketing certifications from reputable organizations like the American Marketing Association or Digital Marketing Institute can be valuable additions to your resume. Becoming a digital marketing certified associate or a certified digital marketing professional could get you higher pay or a higher position. An online marketing certified professional from an approved digital marketing course stands out in the crowded field of the digital marketing industry.

Are Online Digital Marketing Certificates Equivalent to a Bachelor’s Degree in Digital Marketing?

Are online digital marketing certificates equivalent to a bachelor’s degree in digital marketing? While online digital marketing certificates offer valuable insights and specialized knowledge, they may not be considered equivalent to a bachelor’s degree. A best value online digital marketing bachelor’s program provides a comprehensive and in-depth understanding of various marketing aspects, including strategy, analytics, and consumer behavior. However, online certificates can enhance skills and serve as a great starting point for professionals seeking to enter the digital marketing industry.

Should I Get a Certificate or a Degree in Digital Marketing?

Earning a certificate or a degree in digital marketing is a personal choice. If you are just starting out and have very little experience in your chosen field, earning a degree may be your best option to start. Enrolling in a degree program will start you out with the basics and allow you to continue learning for as long as necessary. After a year or so in school, you may be ready to branch out and look for work as a marketing specialist. Getting into an entry-level position while you are still in college will open up many doors for you as you continue to work your way through school.

If you have already been working as a digital marketer, you may have built up a toolbox of necessary skills that you can use to move yourself up through the chain of command. If you are already making your way upward through the ranks, earning a certificate may be just what you need. Depending on what you have already learned as a professional in the field, you can go back to school and cut out many of the programs where you have already learned to excel at those skills. In some cases, degree programs may be adjusted so that you can add a few additional classes to your degree and continue to branch out as you study new career paths.

Related Rankings:

25 Best Value Online Digital Marketing Master’s

Top 25 Best Value Online Digital Marketing Bachelor’s

The Ultimate Guide to Digital Marketing Degrees