Top 25 Best Value Online Digital Marketing Bachelor’s for 2021



Before you choose the best digital marketing degree to begin or enhance your career, you will need to ask yourself a few questions. You will need to know what type of digital marketing you want to pursue and what school offers that particular degree program. You will also want to look into online learning versus traditional classroom learning. Both have their advantages and will provide you with a quality education. It may simply come down to how you learn and if you need to remain working while you attend school.

If you need the convenience of an online learning platform, you will have to find a school that offers all of the courses you need online. The convenience and flexibility of online learning allow you to pursue your education as well as fulfill your financial obligations. It also gives you an opportunity to study when it is easiest for you to learn and actually retain the information. Not everyone functions well in a classroom setting. Studying at home there are fewer distractions and a student can study where they feel the most comfortable.

How We Ranked the Best Online Digital Marketing Degrees 

Value Colleges editors know that in a competitive job market, return on investment is first and foremost on students’ minds. That’s why VC features only accredited, trusted colleges and universities, ranked according to practical concerns: cost, graduate salary, and student satisfaction

1. Arizona State University

Arizona State University offers a BS in Online Marketing that is recognized as one of Arizona’s best online digital marketing degrees. Students enrolled in ASU’s online baccalaureate degree requires the completion of 120 semester units across 41 separate classes. Coursework for Arizona State University’s online digital marketing degree includes competitive marketing strategies, marketing research, applied marketing management, consumer behavior, and services marketing strategy, to name a few. ASU’s online marketing program has received accreditation from the AACSB.

Arizona State University is a research higher learning institution that was established in 1885. The university operates a number of academic campuses and facilities in the greater Tempe area that serves more than 51,200 students on campus, but a total of nearly 90,000, including online learners. Arizona State University was established as a teacher’s school prior to Arizona achieving statehood.

Program: BS Online Marketing 

2. Oregon State University

Oregon State University offers a BA in Digital Marketing that is recognized as one of Oregon’s best online digital marketing degrees. Students enrolled in Oregon State’s baccalaureate digital marketing degree program must complete 120 semester credits, of which 90 eligible credits may be transferred upon application approval. Coursework for the digital marketing curriculum includes digital media and design, writing for digital media, marketing analytics, color theory, typography, and digital layout and design, to name a few.

Oregon State University (OSU) is a space-grant, sun-grant, land-grant, and sea-grant higher learning institution, one of only a few in the US with all four designations. More than 31,400 students attend classes offered by OSU. Oregon State University holds the distinction of being Oregon’s largest university that is state-funded and operated.

Program: BA Digital Marketing 

3. Indiana Wesleyan University

Indiana Wesleyan University offers a BA in Marketing that is considered among Indiana’s best online digital marketing degrees. Indiana Wesleyan University baccalaureate marketing degree has received accreditation from the ACBSP. Students graduating from IWU’s bachelor’s degree in marketing find rewarding careers as online merchants, marketing strategists, business managers, advertising managers, and public relations specialists, to name a few. Classes for IWU’s online marketing degree program include consumer behavior, digital marketing, branding, real estate marketing, advertising and promotion and selling management, plus a marketing internship.

Indiana Wesleyan University (Indiana Wesleyan) is a private higher learning institution that operates as an evangelical Christian school. The school operates fifteen academic facilities and campuses throughout the nation, with a headquarters in Marion, Indiana. More than 13,400 students attend classes offered by IWU in Marion. IWU gives students the option of earning nearly 150 baccalaureate, masters, and doctorate level degree programs.

Program: BA Marketing

4. University of Wisconsin Stout

The University of Wisconsin-Stout offers a BS in Digital Marketing that is ranked as one of Wisconsin’s best online digital marketing degrees. UW STOUT’s BS in digital marketing requires the completion of 120 semester credits, of which 79 to 80 credits must be from the marketing major curriculum. Classes included in UW Stout’s baccalaureate degree program in marketing include graphic communications, basic data concepts, enterprise technology, dynamic web technologies, search engine optimization, and internet programming, among others. It is noted that UW Stout offers prior learning credit for military, volunteer, or professional development, among others.

The University of Wisconsin (UW STOUT) is a public, state institution of higher education that was founded in 1891. The university’s rural campus serves more than 9,100 students and covers more than 100 acres. UW STOUT is the first school in the state to be awarded certification from the USDLA. 

Program: BS Digital Marketing 

5. Bellevue College

Bellevue College’s Institution for Business & Information Technology (Bellevue) offers a Bachelor of Applied Science (BAS) degree in Digital Marketing that is recognized as one of Washington’s best online digital marketing degrees by College Consensus. Students enrolled in Bellevue College’s undergraduate marketing degree program must complete three capstone courses, plus classes in branding, market research, event marketing, public relations, eCommerce development, content creation, and media planning, to name a few. Total semester credits required to graduate is either 180 or 181 quarter credits. The digital marketing program from Bellevue College requires students to complete 30 credits from upper-division coursework.

Bellevue College (BC) is a public college that is a member school of the state’s technical community college system. Founded in 1966, Bellevue College serves more than 29,700 students offering a variety of degrees and diploma programs. Bellevue College’s campus is divided into three distinct sections. 

Program: Digital Marketing, BAS 

6. Appalachian State University

Appalachian State University offers a BS in Business Administration with an academic track in Marketing sales that is recognized as one of North Carolina’s best online digital marketing degrees. Students enrolled in Appalachian State University’s business degree in marketing and sales include classes in international trade, macroeconomics, legal environments of business, economic statistics, strategic marketing, consumer behavior, integrated marketing, and advanced sales techniques, to name a few. Degree candidates in Appalachian State University’s business and marketing baccalaureate degree program are required to complete 120 semester credits to meet program requirements.

Appalachian State University (App State) is a public higher learning institution that was founded in 1899 as a teacher’s college. The university’s campus in Boone serves more than 18,700 students. Appalachian State University is a member school of the University of North Carolina system and became a member in the early 1970s.

Program: BSBA Marketing Sales

7. Lindenwood University

Lindenwood University offers two of Missouri’s best online digital marketing degrees with its Bachelor of Arts (BA) degree or its Bachelor Science in Business Administration degree programs that offer a marketing major. The BS degree from LU is more business-aligned, whereas the BA degree is a more broad, diverse degree that allows students to study other subjects. Lindenwood University’s bachelor’s degree in business with a major in marketing requires the completion of 120 semester credits, of which 36 credits are business core classes, and another 21 to 24 credits are marketing-related courses.

Lindenwood University (Lindenwood) is a private higher learning institution that was founded for girls in 1827. Lindenwood University’s campus covers more than 400 urban acres and serves more than 7.300 students. Lindenwood University holds the distinction that it is the 2nd oldest of all higher learning institutions located on the western side of the grand  Mississippi River. 

Program: BA/BS Business Administration 

8. Regent University

Regent University offers a BS in Business Marketing that is ranked as one of Virginia’s best online digital marketing degrees. Classes for Regent University’s business marketing degree program include public relations, retail management, e-commerce, consumer behavior, social media marketing, and advertising & promotion, to name a few. Regent University’s business marketing degree has received accreditation from the ACBSP. Students graduate from the business marketing degree and enter the workforce as an account executive, a market analyst, a public relations specialist, or a marketing professional, among others.

Regent University (Regent) is a private institution of higher education that operates as a Christian school. The school’s suburban campus in Virginia Beach serves more than 8,600 students. Regent University is organized into eight colleges/schools that offer more than 65 courses of study. 

Program: BS Business Marketing

9. Park University

Park University offers a BS in Marketing that is recognized among Missouri’s best online digital marketing degrees. Degree candidates graduate from Park University’s baccalaureate degree in marketing and enter the workforce as sales managers, account managers, marketing managers, or business intelligence analysts, to name a few. Students enrolled in Park University’s marketing program are offered two academic tracks 0 a professional sales track or a digital marketing track. The ACBSP accredited degree includes classes in marketing, graphic design, e-marketing, social media marketing, promotional strategies, and advertising, plus a marketing internship, among others.

Park University (PU) is a private university that sits atop a bluff overlooking the Missouri River. Founded in 1875, park University serves more than 11,100 students on its Parkville campus or online. Park University began with a unique approach in that they offered free tuition if students worked at the school and on the school’s property.

Program: Marketing, BS 

10. Liberty University

Liberty University offers a BS in Business Administration (BSBA) with an academic track in Digital Marketing and advertising that is recognized as one of the Commonwealth of Virginia’s best online digital marketing degrees. Students enrolled in Liberty University’s business degree in digital marketing can complete this 120 semester credit program in about 3.5 years, on average. Degree candidates for this ACBSP accredited degree program can transfer up to 90 semester credits, if eligible. Qualified military members and their spouses are eligible for a military discount on tuition from Liberty University.

Liberty University (Liberty) is an evangelical higher learning institution that was established in 1971. The university’s campus in Lynchburg serves more than 100,000 students, mostly online. Liberty University is organized into 17 colleges/schools. Liberty University holds the distinction of being one of the largest Christian higher learning institutions in the world. 

Program: BS in Business Administration-Business Administration Digital Marketing and Advertising

11. Southern New Hampshire University

Southern New Hampshire University offers a BS in Marketing with an academic emphasis in Digital Marketing that is ranked as one of New Hampshire’s best online digital marketing degrees. Degree candidates enrolled in Southern NH’s ACBSP accredited digital marketing degree program must complete 120 semester credits to meet requirements. Classes for this business marketing degree includes digital advertising analytics for digital devices, consumer behavior, marketing research, social media, mobile marketing, and a capstone project related to strategic marketing planning, to name a few.

Southern New Hampshire University  (SNHU) is a private school that was founded in 1932 as a business institution of higher education. The university’s campuses in New Hampshire serves more than 90,000 students, of which 90% of the students study online. Highlight – Southern New Hampshire University is recognized among the fastest-growing higher learning institutions in the nation due to its wildly successful online programs. 

Program: BS Digital Marketing 

12. Johnson & Wales University

Johnson & Wales University offers a BS in Digital Marketing & Social Media that is ranked among the best online digital marketing degrees by US News and World Report. Students enrolled in Johnson & Wales University’s bachelor’s degree in digital marketing complete eight-week courses over four years. Students graduate from this baccalaureate degree in digital marketing prepared for leadership positions in the realms of digital marketing and social media advertising by optimizing a user’s experience in web design and data-driven solutions.

Johnson & Wales University (Johnson & Wales) is a private higher learning institution that was founded in 1914 by two women as a business school. The university’s four campuses serve nearly 13,000 students. Johnson & Wales University operates hotels that are used as experiential learning opportunities for students. 

Program: BS Digital Marketing & Social Media

13. University of Maryland Global Campus

The University of Maryland Global Campus offers a BS in Digital Marketing that is ranked among Maryland’s best online digital marketing degrees. UM Global Campus’s baccalaureate degree in digital marketing requires degree candidates to complete 120 semester credits to meet program requirements. Coursework for this digital marketing degree includes business ethics, managing customer relationships, integrated marketing communication concepts, marketing research, nonprofit marketing, and strategic marketing, among others. Students explore real-world case studies for experiential learning opportunities prior to graduation.

The University of Maryland (UM Global Campus) is a sea-grant, space-grant, and land-grant higher learning institution that was founded in 1856. The University of Maryland’s global campus began as a simple distance learning division of the University of Maryland and has grown to nearly 48,000 students.

Program: BS Marketing

14. Southeastern University

Southeastern University offers a BS in Digital Marketing & Design that is recognized among the Sunshine State’s best online digital marketing degrees. Southeastern University’s baccalaureate degree in digital marketing requires the completion of 120 semester credits over a 48-month timeframe. With Southeastern University’s generous transfer credit policy, students can transfer up to 90 eligible credits. Classes for Southeastern University’s degree include a survey of digital media, writing for digital media, marketing analytics, digital layout, and web page design, to name a few. 

Southeastern University (Southeastern) is a Christian higher learning institution that was founded by the Assemblies of God in 1935. The university’s campus is Central Florida serves more than 6,900 students, and covers more than 80 acres. Southeastern University began as a bible school founded in the state of Alabama.

Program: BS Digital Media and Design 

15. Western Governor’s University

Western Governor’s University offers a Marketing BS in Business Administration (BSBA) that is considered as one of Utah’s best online digital marketing degrees.Western Governor’s University’s undergraduate marketing degree is an American Marketing Association approved course. Students enrolled in Western Governor’s University’s marketing degree are required to complete 41 classes, which is done on average in three years. Marketing classes for this degree include marketing applications, digital marketing, and sales management, to name a few.

Western Governor’s University (Western Governor’s) is a nonprofit higher learning institution that operates exclusively online. Western Governor’s University serves more than 115,000 students through its distance learning platform. Highlight – Western Governor’s University began in 1997 upon a meeting of governors that all believed it was best for their constituents to offer more online education. 

Program: BS Marketing

16. Savannah College of Art and Design

Savannah College of Art & Design offers a BA in Visual Communication with an academic track in Advertising and Branding that is among Georgia’s best online digital marketing degrees. SCAD’s marketing degree at the undergraduate level includes graphic design in digital media, motion media, visual brand storytelling, persuasive design, and copywriting, to name a few. Degree candidates must complete 180 hours to meet course requirements. Students graduate from SCAD’s marketing degree and enter the workforce as creative technologists, art directors, brand strategists, social media directors, or distal advertising directors, to name a few.

Savannah College of Art & Design (Savannah Art) is a private higher learning institution dedicated to art education that was established in 1978. The college’s campuses serve nearly 15,000 students, with about 15% hailing from international locations. Savannah College of Art and Design was established to offer art education programs to the portions of the southeastern United States, where there were no such programs. 

Program: BA in Visual Communication

17. Full Sail University

Full Sail University offers a BS in Digital Marketing that is ranked as one of the Sunshine State’s best online digital marketing degrees. Students enrolled in Full Sail University’s digital marketing degree bachelor’s program have the option of completing the program in 29 months. Students enrolled in Full Sail University’s digital marketing degree bachelor’s program take classes in Search Engine Optimization (SEO), Fundamentals of Web Design, Business Accounting, Content Strategy, Storytelling for Marketing, Email Marketing, and Display Advertising, to name a few.

Full Sail University (FSU) is a for-profit institution of higher education that was founded in 1979. The university’s campus in Central Florida serves nearly 20,000 students, of which about half study online. Full Sail University originally was a recording studio that was founded in the state of Ohio.

Program: BS Digital Marketing 

18. Franklin University

Franklin University offers a BS in Marketing that is recognized to be one of Ohio’s best online digital marketing degrees. Students enrolled in Franklin University’s undergraduate marketing degree program have the option of selecting classes that are delivered in 15, 12- or 6- week options. Additionally, degree candidates explore the marketing world through advertisement theories and strategies that build brand development. Franklin University’s baccalaureate degree is available online, on-campus, or as a hybrid delivered degree program.

Franklin University (Franklin) is a private higher learning institution that began as a commerce school in the YMCA. Franklin University was developed to serve working learners and now operates more than two dozen academic facilities through the Midwest. Franklin University operates internationally and domestically in Wisconsin, Ohio, Indiana, Pennsylvania, and Illinois. 

Program: BS Marketing 

19. New England College of Business

New England College of Business & Finance offers a BS in Digital Marketing that is recognized to be one of Massachusetts’s best online digital marketing degrees. Students enrolled in NECB’s undergraduate degree program have three academic tracks from which to choose – virtual marketing, marketing analytics, and strategic marketing. Classes for this digital marketing degree include global strategic management, global marketing, investment management, web analytics, mobile marketing,  and fundamentals of web design, plus a digital marketing capstone, to name a few.

New England College of Business (NECB) operates as a for-profit institution of higher education dedicated to the business and finance, located in Boston. The original name of NECB was the American Banking Institution. New England College of Business & Finance is administered by the trustees of Cambridge College.

Program: BS Digital Marketing 

20. Point University

Point University offers a Marketing BSBA that is ranked as one of Georgia’s best online digital marketing degrees. Students graduate from Point University and enter the workforce as operations managers, office managers, project specialists, or marketing professionals, to name a few. Students explore marketing and business topics in management, accounting, financing, and advertising that ultimately create critical thinkers and effective marketing problem solvers. Point University offers transferring students the option of transferring up to half of the required credits to graduate, if eligible.

Point University (Point) is a private higher learning institution that was established as a Christian college in 1937. Operating as a nondenominational Christian school, Point University serves more than 1,500 students. Point University was founded in East Point, Georgia, as the Atlanta Christian College. 

Program: BS Business Administration

21. Colorado Technical University

Colorado Technical University offers a Digital Marketing BSBA that is recognized as one of Colorado’s best online digital marketing degrees by US News and World Report. CTU’s undergraduate degree in digital marketing has received accreditation from ACBSP and requires students to complete 180 semester credits. Digital marketing classes for this degree program include SEO & Web Design, New Media marketing Analysis, Data Analytics, International Marketing, Consumer Behavior, and Virtual Marketplace Marketing, to name a few.

Colorado Technical University (Colorado Technical) is a for-profit institution of higher education that was founded in 1965. The school serves more than 22,900 students on-campus and online, with more than 90% of students attending classes through the school’s distance learning programs. Colorado Technical University was originally developed with a specific focus to train former military personnel.

Program: BS Business Administration-Digital Marketing

22. Cambridge College

Cambridge College offers a BS in Digital Marketing that is considered to be one of the Commonwealth of Massachusetts’s best online digital marketing degrees. Degree candidates can opt for a concentration in big data marketing analytics, virtual marketing for the professional marketer, and strategic marketing. Students explore the digital marketing concepts of viral marketing, email marketing, web analytics, digital content, and search engine optimization, to name a few. Cambridge College offers students a generous transfer policy that allows for up to 90 eligible credit hours from an accredited higher learning institution.

Cambridge College (CC) was established as a nonprofit institution of higher education that was founded in 1971. Cambridge College operates multiple campuses in Massachusetts and another academic facility in California. The school serves more than 2,700 undergraduate and graduate degree programs.

Program: BS Digital Marketing

23. Granite State College

Granite State College offers a BS in Digital Media that is recognized to be one of New Hampshire’s best online digital marketing degrees. Students who are enrolled in Granite State College’s undergraduate degree in marketing must finish 120 semester credits to meet program requirements. Granite State College offers degree candidates a generous transfer policy that allows for up three-fourths of the required credits to be transferred, if eligible. Classes for this undergraduate digital media degree include principles of marketing, web development, human-computer interaction, trends in social media, and consumer behavior, plus a digital and social media integrative capstone project, among others.

Granite State College (Granite State) is a public institution of higher education that was established in 1972. Granite State College is a member school of the University System of New Hampshire that operates online and in multiple locations in New Hampshire. Granite State College offers both undergraduate and graduate degrees through the distance learning platform or on-campus.

Program: Digital Media, BS 

24. Harrisburg University of Science and Technology

Harrisburg University of Science and Technology offers a BS in Management, Entrepreneurship, and Business Administration with a concentration in Digital Marketing that is considered to be one of Pennsylvania’s best online digital marketing degrees by College Consensus. Classes for HU’s undergraduate degree in digital marketing includes business law & ethics, finance, corporate innovation, decision theory, accounting, marketing, and product management, to name a few. Students enrolled in Harrisburg University’s digital marketing degree program can study as a full-time or a part-time student until the degree is completed.

Harrisburg University of Science and Technology (Harrisburg) is a private higher learning STEM institution that was established in the commonwealth’s capital in 2001. The university serves more than 6,000 students online and from its state capital location. Harrisburg University of Science and Technology now operates a satellite academic facility across the state in Philadelphia.

Program: BS Management, Entrepreneurship, and Business Administration- Concentration In Digital Marketing

25. Independence University

Independence University offers a Marketing BSBA that is ranked as one of Utah’s best online digital marketing degrees. Degree candidates can complete this digital marketing degree from Independence University in only three years. Classes explore related topics like retail marketing, sales management, advertising, operations management, and influence in business, among others. Degree candidates must complete 180 semester credits to meet program requirements.

Independence University (Independence) is an online, private higher learning institution that was established in 1978. Independence University is organized into four colleges/schools. Independence University is the distance learning platform and branch of Stevens Henager College, with a parent institution of the Center for Excellence in Higher Education.

Program: BS Business Administration-emphasis on Marketing

Is a Digital Marketing Degree Worth It?

Digital marketing is one of the fastest-growing fields today. Individuals who earn a digital marketing degree can expect to earn well over $100,000 per year if they make their way to the management level. Even with little to no experience in the field, the starting pay for those who take positions in the digital marketing field is substantially higher than many other industries today. While it may take a few years working in the field, the increased earning potential makes it an extremely lucrative career choice for anyone who is interested in digital design and marketing.

Whether you choose to move up into a management position is up to you. Many people prefer to remain in the workforce simply because it allows them to be as creative and productive as possible. Even in a mid-management position, the earning potential with a certificate, Associate’s or Bachelor’s degree in digital marketing is exceptionally high. The more experience you earn in the field, the more opportunities for advancement you will receive.

Because technology is ever-changing, the need for continuing education is essential. Returning to school and taking a few individual classes or a certification program will keep you up to date on all of the latest advancements in both marketing and technology. It also shows your employer that you are serious about always trying to improve the quality of your work. Moving forward requires having the tenacity to continually push the envelope and do what needs to be done to succeed in your chosen field. As you continue to move forward, new opportunities will continue to present themselves.

Other considerations include what resources your chosen school may offer. Is there a possibility for an internship? Will you be able to have immediate access to some of the equipment you may need to complete your studies? Knowing what your school has to offer you while you are a student is important. While some schools may have equipment students can borrow, others require the student to purchase what they need.

What Does a Digital Marketer Do?

It is the job of a digital marketer to market the company and improve brand awareness. It also involves lead generation using multiple digital avenues. There are many digital channels that a company has access to. This includes the company’s website, social media, emails, blogs, advertising displays, and especially search engine rankings. All of these avenues can be extremely productive if used wisely.

In order to drive brand awareness, a digital marketer must be able to design and produce marketing campaigns that are both effective and cost-efficient. While you may have to pay for websites and other avenues of marketing, many are free to use. Social media has proven to be one of the most effective ways to drive brand awareness without having to spend a lot of money. With social media, a few minutes a day can send your message across the globe if you have targeted the right audience. Creating eye-catching posts will grab your audience’s attention. If they truly like what they see, they are more likely to share the post with their friends or in groups that they belong to.

Increasing lead generation through the use of digital marketing is actually quite easy if you know how to follow the data you receive from search engine analytics tools. This data shows which social media sites are most effective, which posts/ads were most effective and what audience is really following you online. Understanding these numbers and making the necessary adjustments to your marketing strategies and campaigns is how to succeed in digital marketing. Digital marketing is a complicated blend of creativity and strategy, but when you find a way to bring the two together, it can become a winning combination for everyone involved.

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